COACHELLA

Coachella is a three day music and arts festival held once a year at the Empire Polo Club in Indio, California. The event features a wide variety of unique styles including hip-hop, indie, rock, and electronic music, as well as large sculptural art. The event has several stages and tents set-up throughout the grounds that play music continuously throughout the day and night.  The majority of my friends are attending this epic festival, and I am extremely jealous.  To relate this back to class, the level of communication used to create this festival is astounding!  The festival is supposed to include close to 100,000 people, all packed into a huge park.  On top of that, the festival offers on-site camping for those that want the full Coachella experience.  It is incredible that an organization is able to plan an event of this proportion.  For the event to happen, thousands of security guards and police officers must all stay in contact with each other so they can avoid any problems.  They communicate through walkie talkies, cell phones, and a great deal of preparation for just about any scenario.  And from the festival goers perspective, they must coordinate with their friends and stay in close touch if they want to able to find each other in the huge crowds of fans.  My friends went last year with a group of twenty-seven cars, and they somehow all managed to meet up before the show and go in together.  None of this would be feasible without new communication technology.  We rely so heavily on our tools of communication that we are slowly forgetting how to function without them.  New technology has allowed us to pass boundaries we never would have thought possible, and the ability to communicate with each other will continue to grow as time goes on.